Chatsworth, Calif. (February 24, 2020) — MGA Entertainment, Inc. (MGAE) the largest privately held toy company in the world, announced today the new L.O.L. Surprise!™ x Uniqlo fashion capsule that will launch exclusively at UNIQLO stores beginning April 2020.
The new L.O.L Surprise! x Uniqlo product assortment will include stylish L.O.L. Surprise! T-shirts specifically designed for young fashionistas. There will be familiar L.O.L Surprise! brand attributes incorporated into the styles and messages that empower fans to be themselves.
As part of the launch, a new stop motion video will be released showcasing two of the new styles. The video features signature L.O.L Surprise! dolls, Diva and Queen Bee, who embark on a fashion journey that ends in an epic runway show. The video will be featured in Uniqlo’s retail stores and digital/social, as well as shared with L.O.L Surprise! fans around the world on the brands’ social channels.
L.O.L. Surprise! ™ dolls have embodied fierce fashion looks since they debuted December 2016. Already a worldwide phenomenon in just three years, the brand’s loyal fans bring to life their L.O.L Surprise! inspired looks by sharing on social media and using the hashtag #lolsurpriseIRL. In July 2019, the brand introduced the older sisters, L.O.L Surprise! O.M.G. ™, who have their own fierceness and individual style.
For more information, follow us @lolsurprise or www.lolsurprise.com
MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™, Little Tikes®, Springlings Surprise™, Num Noms™, Poopsie Slime Surprise!™, Project Mc2™, Crate Creatures Surprise!™, VIRO Rides™, Na! Na! Na! Surprise and Zapf Creation®. Visit us at www.mgae.com.